I admire many people in the book business, but those I admire the most are other independent publishers. So having worked in other people’s publishing companies for 20 years, in 2009 I started a new company, The Experiment. My colleagues and I are focused on publishing a wide range of practical nonfiction in the areas of health, nutrition and cooking, fitness, psychology, relationships, self-help, parenting, sexuality, science, and the environment.

In addition to the information you'll find at our Web site about The Experiment and our books and authors, let me also say that I gravitate toward books that present highly proprietary information, are exceptionally utilitarian (although sometimes in nonstandard ways), and which directly address one or another urgent need on the part of readers.

I look forward to hearing from you and to the prospect of doing business with you.

All titles here were published in earlier eras of my career.

• The New Glucose Revolution series. The New Glucose Revolution by Dr. Jennie Brand-Miller et al. A New York Times bestseller. 3+ million copies in print in the U.S. and Canada of all titles in the New Glucose Revolution series, including: The New Glucose Revolution for Diabetes, The Low GI Diet Revolution, The Low GI Diet Cookbook, The New Glucose Revolution Shopper’s Guide to GI Values (updated annually), and The New Glucose Revolution Low GI Eating Made Easy.
• Too Soon Old, Too Late Smart: Thirty True Things You Need to Know Now, And Never Stop Dancing: Thirty More True Things You Need to Know Now, and Only Spring: On Mourning the Death of My Son by Gordon Livingston, MD. An international bestseller; foreign rights licensed in 23-plus countries, and more than half a million copies sold worldwide.
• The First Year® series. 15+-title series, launched in October 2001 and written by “patient-experts” for those newly diagnosed with a chronic or life-changing condition, to help them navigate the first year after diagnosis. Top-selling series titles include The First Year: Type 2 Diabetes by Gretchen Becker, The First Year: IBS by Heather Van Vorous, The First Year: Multiple Sclerosis by Margaret Blackstone, and The First Year: Fibromyalgia by Claudia Craig Marek. A partial list of other subjects covered (some but not all of which I have acquired and edited): Crohn’s Disease and Ulcerative Colitis, Fibroids, Hepatitis B, Hepatitis C, HIV, Hypothyroidism, Lupus, Macular Degeneration, Parkinson’s Disease, Cirrhosis, Prostate Cancer, and Heart Disease.
• Vegan with a Vengeance: Over 150 Delicious, Cheap, Animal-Free Recipes that Rock, by Isa Chandra Moskowitz
• Party of One: The Loners’ Manifesto by Anneli Rufus
• Bipolar Disorder Demystified: Mastering the Tightrope of Manic Depression by Lana Castle
• Writing About Your Life: A Journey into the Past, by William Zinsser
• I Love Female Orgasm: An Extraordinary Orgasm Guide, by Dorian Solot and Marshall Miller
• The Parent’s Tao Te Ching: Ancient Advice for Modern Parents by William Martin
• Slow Fat Triathlete: Pursue Your Athletic Dreams in the Body You Have Now by Jayne Williams
• Complete Book of Vinyasa Yoga: The Authoritative Presentation-Based on 30 Years of Direct Study Under the Legendary Yoga Teacher Krishnamacharya by Srivasta Ramaswami
• Eating for Pregnancy: An Essential Guide to Nutrition with Recipes for the Whole Family by Catherine Jones and Rose Ann Hudson
• Eating Well after Weight Loss Surgery: Over 140 Delicious Low-Fat, High-Protein Recipes to Enjoy in the Weeks, Months and Years after Surgery by Patt Levine and Michele Bontempo-Saray
• Eating for IBS: 175 Delicious, Nutritious, Low-Fat, Low-Residue Recipes to Stabilize the Touchiest Tummy by Heather Van Vorous
• Going the Other Way: Lessons from a Life in and out of Major-League Baseball by Billy Bean

• Newborn 101: A Pediatric Nurse's Guide for New Parents, from Birth through the First Year by Carole Arsenault, RN
• One Magic Square: The Easy, Organic Way to Grow Your Own Food on Just Three Square Feet by Lolo Houbein
• Fit for Love by Billy Sunday Mars
• Strong Waters: A Simple Guide to Making Beer, Wine, Cider and Other Spirited Beverages at Home by Scott Mansfield
• Active Baby, Healthy Brain: 135 Fun Exercises and Activities to Maximize Your Child's Brain Development from Birth Through Age 5-1/2 by Margaret Sasse
• Bedtiming: The Parent's Guide to Getting Your Child to Sleep at Just the Right Age by Marc Lewis, PhD, and Isabela Granic, PhD

• Roots of Empathy: Changing the World Child by Child by Mary Gordon
• Screw Cupid: The Sassy Girl's Guide to Picking Up Hot Guys by Samantha Scholfield
• Quick and Easy Vegan Comfort Food: 65 Everyday Meal Ideas for Breakfast, Lunch and Dinner with Over 150 Great-tasting, Down-home Recipes by Alicia C. Simpson
• How to Get Things Really Flat: Enlightenment for Every Man on Ironing, Vacuuming, and Other Household Duties by Andrew Martin
• Vegetarian Dishes from Across the Middle East by Arto der Haroutunian
• Artisanal Gluten-Free Cooking: More than 175 Great-Tasting, From-Scratch Recipes from Around the World, Perfect for Every Meal and for Anyone On A Gluten-Free Diet--And Even Those Who Aren't by Kelli Bronski and Peter Bronski

• Screw Cupid: The Sassy Girl's Guide to Picking Up Hot Guys by Samantha Scholfield:
- UK/ANZ rights to Nick Robinson and Pete Duncan at Constable & Robinson
- German rights to Volker Busch at Egmont
- Brazil-only Portuguese rights to Beatrice Araujo at Bestseller/Record.

• Vice President, Executive Editor, Da Capo Press/Da Capo Lifelong Books, a member of the Perseus Books Group, July 2007-September 2008

• Publisher, Marlowe & Company, an imprint of the Avalon Publishing Group, May 1998–June 2007

• Betty Anne Crawford, Books Crossing Borders, handles rights for all foreign territories except for Brazil, which is handled in-house. All inquiries can be directed to bc@bookscrossingborders.com or foreignrights@theexperimentpublishing.com.